SEO Specialist

Job Responsibilities:

Conducting keyword research to pinpoint valuable keywords and creating content strategies centered around them Conduct comprehensive site auditing and proactively identify on-page and technical SEO opportunities

Enhancing search engine rankings by optimizing on-page elements such as website content and metadata 

Monitoring and evaluating website traffic and search engine rankings to identify opportunities for optimization and developing plans accordingly

Developing and executing SEO and Content strategies

Working closely with content writers to optimize content

Understanding of user intent and how to create content that meets it

Managing and optimizing SEO tools like Google Analytics to track website performance and make informed decisions Working alongside the marketing team to create and execute content marketing campaigns 

Staying current with the latest SEO developments and algorithm updates, and applying them to enhance website performance 

Communicating SEO results and recommendations to the marketing team and other stakeholders 

Proven experience in ranking a website in the top 10 result 

Hands-on experience using tools like Semrush, ahrefs, Moz, clarity, etc. 

Understanding of HTML and CSS would be an add-on

Job Requirements (Skills and Experience):

 A minimum of relevant 2 years of SEO experience, preferably in a SaaS/ B2B environment 

A solid understanding of search engine algorithms and ranking elements 

Data-driven & super-analytical in prioritizing various traffic generation & branding activities

Strong knowledge of SEO Tools (keyword tools, Google Analytics, Google Search Console, Semrush, Moz, Ahref, etc)

Surfer SEO: for content optimization

SEMrush: for SEO analysis and competitor research

Google Analytics: for tracking and analyzing website traffic

Google Search Console: for monitoring site performance and search queries

Link Whisper: for internal linking and backlink management

Fluency in SEO core elements including on-page and off-page tactics, site-navigation optimization, internal linking, URL structure, metadata, headers, page templates, XML sitemaps, canonical tags, structured data tags, etc 

Curious about delivering quality content, putting the user at the heart of the creation process 

Concept ideas that build awareness about our brand's famous 

Worked with early-stage start-ups or SaaS companies in the past 

You have strong communication and articulation skills

Can-do attitude or can hustle

Proven time management skills, with an ability to effectively establish and execute priorities in a dynamic and changing environment 

A belief in taking end-to-end ownership of things 

Excellent attention to detail, accuracy, and quality