Strategize, conceptualize and execute diverse Go-to-market strategies, working in close collaboration with YASH horizontal and vertical service lines
Improve the efficiency and effectiveness of each marketing campaign for better branding/positioning, lead gen, and increase conversion rates
A single point of contact for all GTM activities specific to YASH service lines and geographies
Responsible for driving marketing activities end-to-end, including ‘targeted campaigns’, ‘social media campaigns’, ‘ABM’, ‘Content marketing’, ‘Digital Ad campaigns’, and ‘account mining initiatives.’