Associate Principal - Software Engineering

Job Description:
Good experience in Google Analytics (analytics), Google Tag Manager (tagging), Braze (campaign management), mParticle (CDP) and Snowflake (DW) as the different tools in Martech suite of products. Candidate should have at least hands-on expertise on GA, GTM and Braze.
Experience in retail B2C industry digital applications.
Experience in transactional applications vs content applications.
Experience managing martech across omni-channel applications like website, mobile apps, ipad is a must.
Excellent communication and prior experience working directly with business stakeholders on design, development, rollout and review responses.

Key Responsibilities:

Responsible for identifying the best marketing automation software and other technology solutions, implementing them into the client's existing technology stack, and ensuring all marketing strategies align with client's objectives.
To have strong problem-solving skills and candidate must be able to interpret metrics such as conversion rates, cost-per-lead, and click-through rates to gain insights for future improvement.
To play a crucial role in optimizing marketing campaigns, customer engagement, and overall business performance through data analysis and leveraging various marketing technology tools.
Work closely with the marketing team, digital marketing, data & Developers to identify opportunities, measure performance, and recommend strategies for improving marketing efforts.
The role involves data analysis, reporting, and the effective utilization of marketing technology tools. (Braze, mParticle, Branch, Snowflake, Google Analytics, Firebase, Google Tag Management).
Collect, monitor, and analyze data using KPIs, such as click-through rate, conversion rate, or cost-per-lead. (Braze)
Suggest ways to increase customer acquisition, demand generation, and revenue.
Expertise. Intermediate level in using new technology solutions, such as project management software, digital advertising platforms, and database management and analytics.