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Campaign Analyst
Responsibilities include but are not limited to:
- Adeptly facilitate meetings to capture requirements
- Provide recommendations and valuable insights to clients to assist with the design and development of the targeted marketing request and campaigns
- Create use cases and test scenarios as needed to communicate the approach and validate the solution
- Develop functional specifications and system design specifications in conjunction with marketing, legal and other consultative roles
- Assist in time-line/schedule enforcement, testing strategies, and issue tracking
- Advanced SQL coding skills, to understand campaign GUI back-end processing & for troubleshooting
- Perform quality checks on other team member’s campaign with 100% accuracy
Qualifications
- Ability to write/run SQL queries in a large database environment on demand for investigations
- Must be a strong SQL Coder with Data Mining Skills (Understands complex coding processes, i.e. joins-inner & outer, aggregating data, building temp tables, formatting data, and import & export processes)
- ETL (Extract, Transfer & Load) processing preferred
- Expert knowledge of aggregating data using complex SQL code. i.e., using functions such as SUM, COUNT, CASE statements, etc.
- Experience in a List Management or generation: can work well with business clients to gather requirements and successfully translate requirements into code
- Ability to work independently and within teams with a focus on detail and can work on several projects at the same time
- Ability to think outside of the box and excel in problem solving
- Prefer knowledge of Salesforce, AWS Cloud, Palantir, Python
- Bachelor’s Degree/Equivalent, or 3-5 years related experience
Desired Skills:
- Manage campaign work-flows using Aprimo Enterprise 8.0
- 2+ years' experience in various Campaign tools- Creating campaign target designs using IBM Campaign, Affinium Campaign, version 8.2 or related software
- Crystal Reports - Business Objects, Silver Pop, Roojoom and other similar GUI campaign programs and platforms and Cloud based knowledge
- Nice to haves include:Oracle SQL, Oracle Responsys, Microsoft Power BI, TOAD, Palantir Metropolis
- Minimum one-year experience in Marketing campaign management or list generation
- Ability and drive to do data research on questions without receiving specific directions
- Background in CRM or direct marketing, with a strong aptitude for program management
- Demonstrated strong analytic and fact-based decision-making skills, especially as related to CRM campaign design
- Possess outstanding computer skills and be proficient using Microsoft Office products including Outlook, Word, PowerPoint and Excel