Develop cohesive strategy and produce engaging content across a variety of written and multimedia formats (website, ads, video, email, case studies, etc.)
● Craft campaign messaging that reinforces Company’s differentiation and communicates value proposition in a relatable, concrete manner
● Own the content calendar, making sure we have a consistent drumbeat of content across all channels
● Serve as go-to writer and editor, taking accountability for quality assurance on external communications
● Research and write long-form content assets (white papers, eBooks, research reports)
● Research, write/prepare thought leadership content (long-form articles, speaking opportunities)
● Optimize content for SEO and oversee/implement best practices to improve search
rankings
Background and Requirements :
Job Requirements
What You’ll Need
● Bachelor’s degree in Marketing, Communication, Journalism, Business or related discipline
● 7-10 years of experience in content development.
● Strong creative writing ability, experience with storytelling with customer stories and data
● Understands brand including identity, tone, and style and can act as brand steward across content development.
● Passion for telling compelling stories with data and industry insights.
● Deep understanding of content strategy and SEO, including tactical experience
● Experience creating content for account-based marketing (C) campaigns a strong plus
Bachelor's