Content Marketing Manager

As a content marketer, you will be a part of the Marketing Operations team. You will decide on demographics, what kind of campaign messaging we want to deliver, work with internal teams to finalize and execute a plan to drive revenues. You are required to use empathy, logic, and hard data to influence choices. This outstanding individual will also work very closely with the Sales and Solutions teams.

We focus on activating and scaling the best brand experience to deliver breakthrough marketing-led growth cost-effectively across all digital consumer touchpoints and channels. You will be an individual contributor as a part of a team with a predetermined focused scope of work.

The Content Management SPOC is responsible for organising, categorising, and publishing content and information using specific tools and channels for use by different groups and individuals within the organisation.

In Reporting and Analytics, you will have to prepare management reports and analyses, both recurring and ad-hoc. This includes tracking business performance through trusted data and insights while actively managing employee behaviours.

What are we looking for?

We are looking for individuals who have the following skillset:

A content marketing ninja- with understanding of copywriting, funnel creation, and conversions in B2B space (preferred in IT services) 

Excellent communicator (written, verbal and presentation) skill with outstanding editorial expertise

Understanding of B2B relationship building using marketing for business generation

Expertise in channeling email marketing campaigns, customer success, and social media campaigns

Expertise in creating content that scales and converts; and can live by the ideology "create once, distribute forever

Experience in setting-up creative standards, deep knowledge of storytelling, building and delivering AIDA grade content

Ability to synthesise complex matter into simple and effective output

Knowledge of storytelling, creative writing fundamentals, distilling business goals & needs within the context of insights, standard methodologies, and the overall innovative concept to "get there

Stay up to date with new technologies, industry, and design trends and demonstrate a passion for learning

Knowledge of mobile app development processes such as SLDC, testing cycles, etc

Responsibilities

Lead interactive sessions and project kickoffs to assess and translate business needs into creative ideas

Build storyboards to pitch and recommend creative ideas based on project needs, standard methodologies, and possibilities within the creative process

Set the tone lead the execution of creative concepts by ensuring the application of storytelling and design frameworks

Conceptualize compelling creative ideas and craft high-impact creative themes for all GTM communication, particularly proposals (executive summary documents, microsites, and orals decks), case studies, outreach notes, capability decks, leadership decks, and research generated content

Ensure partner delight by ensuring overall work meets exacting creative standards, business needs, and expectations

You will be required to help in the overall team's workload by managing your deliverables and assisting the team when needed

Preferred Organizational Experience 2 Years Or More.
Skills: management,content marketing,it sector,b2b,content management