Job Description:
Responsibilities:
- Content Creation: Develop compelling, user-centric content that highlights the features, benefits, and use cases of our products and platforms.
- Product Messaging: Collaborate with product managers and marketing teams to refine product messaging and positioning.
- Audience Understanding: Deeply understand our target audience and create content that resonates with their needs and pain points.
- SEO Optimization: Optimize content for search engines to improve product discoverability and drive organic traffic.
- Multimedia Content: Create multimedia content such as video scripts and infographics.
- Content Calendar: Manage and adhere to a content calendar to ensure timely delivery of product-related content.
- Content Strategy: Create, optimize and manage the content strategy of the products.
Qualifications:
To succeed in this position, you must:
- Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience).
- Having experience of 9 to 12 Years
- Proven experience as a content writer with a portfolio showcasing product-focused content.
- Excellent writing, editing, and proofreading skills and familiarity with SEO best practices.
- Strong ability to translate technical product information into user-friendly content.
- Highly creative and understands business.
- Collaborative mindset and the ability to work effectively with cross-functional teams.
- Proficiency in using content management systems (CMS) and digital marketing tools is a plus