Customer Marketing Manager

What is a day in the life of a Principal Product Marketing Manager? 
Own and lead Pattern’s customer marketing strategy. Drive the creation and execution of strategy and tactics in partnership with product management, sales leadership, demand generation and other marketing teams

Synthesizing market, competitive, analyst and customer insights to help guide product strategy and development, messaging and sales motion that show how Pattern’s people, tech and partners uniquely solve pain points across the ecommerce equation

Collaborate with Brand Management and Ad Strategy teams to define capabilities and how our offerings drive benefits and results for our brands

Establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Brand Management, Ad Strategy and Marketing to enable the team and drive a consistent customer experience

Collaborate with content to create engaging and differentiated top of funnel, middle of funnel and bottom of funnel content, such as blog posts, eBooks, whitepapers, webinars, demo videos and more

What will I need to thrive in this role?
Bachelor’s degree and 7+ years of directly-relevant work experience

Strong written and verbal communication and story-telling skills utilized with both customers and internal stakeholders

A knack for navigating ambiguity and complex business models

You’re a builder and enjoy creating strategy, programs and processes from scratch

You use data as much as possible to inform your decisions and when it’s not available you brainstorm how you can collect data in the future to support insight generation

You are a master at prioritization and know when to say yes to game changing ideas versus pushing back in a respectable manner

You roll up your sleeves to get the job done

Ecommerce experience is preferred, but not required

What does high performance look like?
You are seen and trusted as a marketing expert at Pattern, owning and executing your vision and strategy while soliciting feedback from your stakeholders to optimize your plans

You are crystal clear in communicating your vision and plans, everyone knows and agrees with your prioritization and are excited about your deliverables

You are a change agent and execute consistently in order to fuel growth across the business

You are an inherent collaborator and can develop relationships with cross-functional teams with ease and build trust quickly to foster teamwork

You are a master at balancing strategy creation while also delivering results

You love getting into product details and can translate technical specifications into value propositions that resonate with customers

What is my potential for career growth?

You will own the customer marketing strategy. You will be building from the ground up and will need to determine what to prioritize and communicate your priorities across the organization. Success in this role can lead to expanded scoped projects, owning tier 1 product launches and/or rotations in other cross functional organizations including product, sales, marketing, brand management or advertising.

What is the team like?

Customer marketing is part of the Product Marketing team which sits within the Corporate Marketing organization and consists of seasoned marketers across all major marketing functions. You will interface with Brand Management, Advertising, Product, and Marketing on a daily basis. In the office you will sit next to the Marketing organization which includes Growth Marketing, Communications, Content Marketing, and Events. The team follows a hybrid work schedule with Monday, Wednesday and Thursday in the office and Tuesday and Friday from home.

Sounds great! What’s the company culture?

We are looking for individuals who are:
Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes

Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data

Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern

Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners

What is the hiring process?
An initial phone interview with Pattern’s talent acquisition team

A skills-focused video interview with the hiring manager

A performance and culture-focused video interview with the hiring manager

An onsite interview and presentation with a panel of department leaders and the CMO

How can I stand out as an applicant?

Experience creating a customer marketing communication and promotion strategy

Highlight experience where you pitched new ideas that were approved and adopted by leadership

Ability to think outside the box and not necessarily repeat what’s been done before

Showcase a proven track record in building product marketing strategies from the ground up in complex business models