Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience as a Marketing Specialist or similar role.
Strong understanding of marketing principles, tactics, and tools.
Excellent written and verbal communication skills.
Proficiency in digital marketing techniques and tools, such as email marketing, social media management, and online advertising.
Experience with content creation, management, and distribution.
Strong analytical skills and the ability to interpret data and make informed decisions.
Creativity and a keen eye for detail.
Ability to work independently and as part of a team.
Proficiency in marketing software and tools, such as CRM systems, analytics platforms, and content management systems.
Experience with organizing events like hackathons, meetups, webinars, conferences, or trade shows is a plus.
Collaborate with the marketing team to develop comprehensive marketing plans and strategies.
Research markets, analyse data, and create strategies to reach the target audience.
Develop and execute marketing strategies for products and services, including creating campaigns, managing budgets, and tracking metrics to measure Return On Investment (ROI).
Analyse market trends data, and competitive insights to drive engagement and customer loyalty.
Create, edit, and manage high-quality content for various marketing channels, including websites, social media, email campaigns, and print materials.
Develop compelling and engaging content that aligns with our brand voice and objectives.
Plan and execute content calendars to ensure a consistent flow of content.
Repurpose content across different platforms to maximize reach and engagement.
Create content such as reports, presentations, press releases, newsletters, and other materials to promote the brand.
Develop and manage digital marketing campaigns, including email marketing, social media, and online advertising.
Monitor and analyse the performance of digital marketing efforts using various analytics tools.
Use various analytics tools to track the success of campaigns, monitor customer feedback, and make data-driven decisions about future marketing strategies.
Manage and grow our social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, etc.
Create and schedule posts, engage with followers, and monitor social media trends.
Develop social media strategies to increase engagement and reach.
Conduct market research to identify new opportunities and understand customer needs.
Work with other teams within the company, such as sales, public relations, and customer service to ensure successful marketing initiatives.
Identify customer service issues, anticipate customer needs, and develop solutions to address them.
Plan and execute events such as hackathons, meetups, webinars, conferences, trade shows, and product launches.
Coordinate event logistics, including promotion, registration, and follow-up.
Track and analyse the performance of marketing campaigns and initiatives.
Provide regular reports and insights on marketing activities and outcomes.
Manage the day-to-day operations of the marketing department, including overseeing any staff and managing budgets.
Stay up-to-date with industry news and trends to ensure that marketing efforts are always current.