Head of Digital and Content Marketing

As the Head of Digital Marketing, you will play a critical role in shaping our brand’s online (and off-line) presence, driving customer engagement, and achieving marketing, growth, and revenue objectives. Reporting to the Marketing and Growth Director, you will be accountable for pro-actively developing, evolving and executing CLIENT Digital and Content Marketing Strategy to support ROI, its growth, and revenue objectives.

Knowledge, Skills and Abilities:

• Strong knowledge and understanding of digital marketing channels, techniques, and best practices.

• 5 years+ experience in a leading Digital and Content marketing and revenue function

• B2B experience

• Highly proficient in using and evolving HubSpot (CMS and MarketingHUB and SalesHUB) – as a MUST

• Proactive – must be able to identify and prioritize work in line with revenue / marketing objectives

• Strong project management skills - able to effectively manage external contractors, agencies, off-shore teams, colleagues and managers to ensure delivery deadlines, budgets and revenue objectives are met.

• In-depth knowledge of paid search (PPC), search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, content marketing, display advertising, affiliate marketing, influencing marketing and all their APIs.

• Strong knowledge of Google Analytics and Google Tag Manager.

• Extraordinary attentions to details, proficient skills of PowerPoint and Excel.

• Excellent verbal and written English.

• Languages: English (native-fluent) and another European language.