Product Manager

Job Title: Product Manager- Digital Marketing- Onsite Hybrid Role

Location: Warren, MI  

Long Term

Top 3 must-have hard skills

•       Vendor management (contracting, program enforcement, increasing service levels etc.)

•       Data analysis (ability to review digital performance trends and enhance products)

•       Product Management (ability to manage product enhancements and increase product penetration)

Position Description:

•       The Dealer Digital Product Assistant Manager (DDPAM) provides a key role within COMPAY’s Certified Vendor Management Program.

•       The DDPAM is responsible for end to end delivery of digital services within an assigned product category or categories.

•       They are responsible for the initial development and ongoing enhancement of services provided to COMPAY Dealers.

Responsibilities:

•       Develop initial product strategy and vision for services within their respective category (if not already existing)

•       Develop and manage request for proposals for new services or enhancements to existing services

•       Participate in the identification, evaluation and selection of 3rd party vendors to provide the best capability/price trade off within a product category

•       Develop and implement a go-to-market plan, working with all departments to execute. Manage contracting, program rollout, co-op and program communication. Evangelize the services within a product category to all internal & external stakeholders

•       Measure, monitor and communicate vendor performance, manage quarterly product plans, work with brands on go-to market integration, train in-field consultants and stakeholders, and work cross-functionally with all departments within the Certified Vendor Program.

•       Provide product oversight to ensure products and services are functioning properly, and consistently meet the needs of the dealers, customers and business owners

•       Prioritize feature roadmaps for new and existing programs, actively participate in requirements definition and present updates to key stakeholders

•       Identify and recommend new product lines or extensions to existing product lines, support new product launches, monitor and recommending strategies to enhance operational efficiency; track the business value of partnerships and investments.

•       Manage P&L for their category of services, monitor and report on actual and budgeted expenditures for area of responsibility

•       Continually expand strategic direction and vision for existing products and services, staying current with emerging technologies and Dealer products. Conduct market research, vendor research, and present opportunities inclusive of ROI for program prioritization

Qualifications

•       Bachelor’s degree or equivalent experience

•       2+ years in digital retail position (MUST HAVE)

•       Working knowledge of digital advertising & marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc)

•       Knowledge of automotive digital vendor ecosystem

•       The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment.

•       Excellent oral and written communication skills that involves understanding the audience; getting the message across; presenting information effectively; and communicating openly

•       Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment

•       Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal

•       Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel

•       Ability to influence business partners

•       Ability to manage cross-functional groups

•       Ability to adapt to various levels of dealership digital expertise

•       Skilled in the use of A e, PowerPoint, Office, Excel, etc.

•       Computer skills to develop, maintain, and analyze data

•       Business consulting skills, ability to create action plans and track progress