Product Marketing Manager - Remote, USA

We are seeking a dedicated Product Marketing Manager who should help making targeting-related decisions about building our functional test automation tools and defining key product features based on deep understanding of market and what consumers are looking for. Use your knowledge and passion for the industry to engage with the most innovative companies creating breakthrough products from industries such as finance, retail and e-commerce, telecommunication, hospitality, and travel. In this position you will play an integral role in communicating why our products are meaningful to our customers and help drive their creation.

Responsibilities include but are not limited to:

Conduct market and competitor research to:

• • Identify whom product is targeting
  • Select targeting need or opportunity
  • Define what targeted market expects from solution
  • Define how the solution changes the status quo
  • Define compelling reasons target market will buy product being created
  • Determine how product is differentiated from competition
  • Define what constitutes the whole product in terms of solution being built
• Work with product stakeholders to develop and execute go-to market strategies differentiating product positioning and messaging to drive revenue growth of our functional testing products portfolio.
• Create compelling technical content that highlights new product features and capabilities, including sales playbooks, case studies, presentation assets and other supporting materials.
• Partner with Marketing, Customer success and Sales teams in identifying opportunities to improve our products usage and workflows based on customer feedback; create and execute the product marketing strategy and campaigns that generate leads.
• Maintain market knowledge and awareness of trends, requirements, competitors, and market growth, buying trends/criteria and use/applications.

Requirements:

• Degree in Computer Science, Engineering, or related field.
• 5+ years of previous product marketing experience in the software industry, preferably including software testing.
• Ability to clearly define the criteria for acceptable solutions and the ability to communicate through a distributed, global team across multiple time zones.
• Ability to work collaboratively with other team members and departments to find ways to express value to customers from diverse elements of a solution.
• Knowledge and experience in software test verification and validation methods (e.g., Integration testing, UI testing, API testing, Services Virtualization, etc.).
• Strong interpersonal skills and ability to earn trust and respect of internal teams, customers and partners.