Product Marketing Manager

We are looking for a Senior Product Marketing Manager who can formulate the vision and strategy for accelerating Versa's portfolio of SASE products in a fast, emerging market. This is a highly visible cross-functional role where you will be at the forefront of defining Versa’s outbound strategy. This includes creating compelling messaging and positioning, launching new features, enabling the field, collaborating with business development and demand generation, and enabling partner marketing.

Job Responsibilities

 

• Be the expert in the company for the customer needs and buying practices. You will leverage previous expertise in cyber security or networking.
• Create powerful product positioning and clear messaging; Evangelize your product offerings to buyers and practitioners
• Map the competitive landscape and markets, and position your products within them including overall value proposition, features, functionality, verticals and use cases
• Deliver high impact product and feature launches in collaboration with product management
• Deliver key messages to analysts and press on the Versa story
• Create and deliver thought leadership content for digital and demand generation programs and campaigns
• Create data sheets, brochures, white papers, case studies, presentations, demos, and website content
  
   

Minimum Knowledge, Skills, And Abilities

 

• 8+ years of product management or product marketing experience for an enterprise-focused cybersecurity or networking company.
• Proven track record of marketing to a highly technical audience.
• Proven track record of creating product messaging and content
• Deep understanding of the challenges that security or networking teams face
• Strong written and verbal communication and presentation skills
• Strong analytical thinking and a desire for measurement, metrics, and continuous improvement.
• Ability to translate technical, complex concepts into easy-to-consume value propositions 
  
   

Preferred Qualifications

 

• A degree in Computer Science, Engineering, Technical Field, Marketing
• Knowledge or experience working with network security and/or cloud security products
• Experience working with Enterprise SaaS customers