Product Owner

Responsibilities:

• Partner with marketing and sales leadership to define customer needs and translate them into actionable product requirements.
• Develop and maintain a prioritized product backlog for marketing tools, ensuring alignment with business goals and customer needs.
• Work collaboratively with cross-functional teams (marketing, martech, development) to define user stories, acceptance criteria, and product specifications.
• Manage the product development lifecycle from ideation to launch, including sprint planning, backlog refinement, and user acceptance testing.
• Track key performance indicators (KPIs) and measure the success of marketing products.
• Conduct market research and stay up-to-date on marketing technology trends.
• Communicate product vision and roadmap to stakeholders across the organization.
• Advocate for a data-driven approach to product development and decision-making.

Qualifications:

• 9+ years of experience in marketing or product management.
• Proven experience working in an Agile development environment.
• Strong understanding of marketing technology (Martech) landscape.
• Experience with marketing automation platforms a plus.
• Experience developing and managing product roadmaps.
• Excellent communication, collaboration, and interpersonal skills.
• Data-driven and analytical mindset.
• Ability to prioritize and manage multiple tasks in a fast-paced environment.