Salesforce Data Cloud specialist

Responsibilities

Develop, build, and implement Salesforce Data Cloud instances in conjunction with Salesforce Marketing Cloud (Engage/Personalize) or Salesforce Sales/Service
Drive end-to-end project execution, encompassing analysis, documentation, solution development, testing, and performance, to meet client expectations.
Identify technical design and data model risks, confirm their validity, and devise strategies to mitigate them.
Actively participate in technical design and data model workshops alongside Engineering Teams and business stakeholders.
Clearly translate and communicate technical requirements and solutions to the business using story-based narratives, and present strategies and recommendations to executives.
Leverage knowledge of new and upcoming features in the Salesforce ecosystem to recommend more efficient solutions.
Ensure that technical documentation is consistently updated through active participation in technical workshops.
Adhere strictly to established project planning methodologies and Agile development processes.
Lead sessions to understand client needs in technical marketing and Salesforce Data Cloud requirements, and act as a crucial technical resource throughout the implementation process.
Assess client requirements, propose effective solutions, and communicate the capabilities and limitations of Salesforce Data Cloud, Marketing Cloud Engage, Personalization, Intelligence, Sales, Service and other relevant SF ecosystem platforms.
Identify client process pain points and gaps in current best practices.
Function as a technical solution specialist within the Salesforce Data Cloud ecosystem, including components like Data streams, Unified Data Model, Transformations/Insights, Identity Resolution, Segmentations, Activations, Email Studio, Content Builder, Journey Builder, Mobile Studio, Cloud Pages, Ad Studio, Site mapping, Website personalization
Develop, oversee, and maintain key data model, segmentation, architecture, code documentation, and technical specifications for designated workstreams.
Lead the development and physical design of solutions, guide the development team, and ensure the system's architectural integrity.
Manage workstreams in large-scale enterprise implementations, focusing on Salesforce Data Cloud architecture and data models.
Implement Salesforce Data Cloud, emphasizing data modeling, performance optimization, and integrations.
Oversee and coordinate testing activities, including System Integration Testing (SIT) and User Acceptance Testing (UAT), in line with the project's scope.
The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients’ marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

Cross-channel customer engagement strategy, design, and development.
eCommerce strategy, implementation, and operations.
Marketing content and digital asset management solutions.
Marketing technology and advertising technology solutions.
Marketing analytics implementation and operations.
Advertising and acquisition campaign development and execution.
Agile, design-thinking, user-centric projects that drive results.
Qualifications:

Required:

Bachelor's Degree
Experience with at least 1 end-to-end Salesforce Data Cloud implementation
2+ years in marketing automation, data model and architecture in the Salesforce ecosystem
3+ years in consulting, marketing project implementation, or project management using Agile methodologies.
Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serv
Limited immigration sponsorship may be available
2+ years in the following:

Customer Data Modeling best practices
Salesforce cross-cloud integrations
Proficiency in moderately complex SQL queries
Experience in integrating with cloud-based data warehouses/data lakes (e.g. Snowflake, Databricks..)
Preferred:

Experience with Marketing Cloud Personalization
Experience with Segmentation strategy
Experience with Adobe, Marketo, Oracle or other enterprise marketing automation or CDP platforms.
Experience with SOQL
Front-end coding skills (HTML, CSS/SASS, Typescript, React, XML, JSON).
Salesforce certifications (Marketing Cloud Administrator/Consultant/Email Specialist, Salesforce Data Cloud Consultant).
Effective presentation skills to both technical and non-technical audiences