Awareness on information security measures such as acceptable use of information assets, malware protection, password security
Understand and report security risks and how they impact the confidentiality, integrity, and availability of information assets
Understand how data is stored, processed, or transmitted from a Data privacy and protection standpoint
Roles and Responsibilities
Manage end-to-end campaign execution: devise campaign strategy with key stakeholders. - Develop, execute, and lead email, push, and SMS lifecycle marketing programs to achieve target business KPIs.
Establish rigorous A/B and multivariate testing plans to test subject lines, content, cadence, audience segmentation, and timing to constantly improve results.
Driving continuous improvement in the end-to-end campaign process including campaign design, build, QA and deployment.
The person required hands on development experience in Email, Push (In-App, Web-push) and SMS campaigns/Canvas.
Experienced in working with Marketing teams and campaign briefs and managing end to end campaign design, build, QA & delivery.
Implementing or hands-on with IP-warmup, Migration campaigns is necessary.
Expert in campaign-related activities including Webhook, API Trigger based, Action campaign setup, building landing pages, scripting, setting up ETL and dataflows.
Should have experience in campaign integration with other tools using web services (Soap, Rest APIs) and Scripting languages.
Ability to work independently and work directly with Marketing teams
Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems.
Preferred Qualifications
4+ years’ experience working hands-on in Braze Marketing automation implementations, ideally involving integrations with Braze core and other platforms.
Expertise in Braze marketing platform; Braze Certification preferred
Experience in Data model design
Expertise in Campaign Orchestration
Life cycle programs and personalization
Expertise in Marketing data optimization and List cleansing
Understanding of data security and privacy technologies
Experience in Data optimization and Hygiene
Experience in Personalization in campaigns with Liquid/API trigger fields
Good Business understanding of Digital Marketing
Offer deep knowledge in Liquid syntax, Webhook, API, HTML, CSS and JavaScript
Excellent communication skills
Being able to work in teams, manage them and adopt to the current process is necessary.