What You'll Do
Determine the fiscal-year demand strategy and collaborate with key stakeholders to plan and execute a comprehensive marketing plan to support sales pipeline
Be a business partner to sales - acting as the primary liaison to drive visibility of marketing activities, ensure ongoing agreement on priorities, and recommend adjustments to accommodate changing market conditions
Work closely with our business development and sales teams to track lead follow-up, qualification, and conversion to ensure successful execution of marketing activity
Research, recommend, and drive targeted marketing plans that bring together corporate programs, regional opportunities, customer marketing, and partner activities
Identify strategy and plan for regional field activities with sales and collaborate with events team on execution and onsite logistics
Report on regional events providing insights on areas of optimization, business outcomes, and return on investment
Align with the integrated marketing team to develop and support the overall go-to-market plan
Lead execution and field adoption of integrated marketing campaigns and ABX for target accounts
Evaluate, select, and manage vendors that contribute to regional marketing
What You'll Bring
Bachelor's degree and/or 4-8 years of field marketing experience and account management/marketing experience in an enterprise software, B2B SaaS or technology company
Experience with account-based marketing is a plus
Highly results driven with outstanding analytical ability. Demonstration of a metrics-driven approach to success and can show Return on Investment (ROI) by tracking results from funded/co-marketing activity against budget
Experience working cross functionally with sales
Experience with CRM and Marketing Automation systems, such as Salesforce, Eloqua, Jira, etc
ANY GRADUATE