Senior Manager

We're seeking an experienced Director or Senior Product Marketing Manager (depending on
experience) to drive our product marketing initiatives for Adaptive MDR. This role offers a
unique opportunity to make a significant impact in the cybersecurity landscape, with the
potential for leadership growth.
Your Impact
As a key player in our marketing team, you'll shape our product marketing direction, create
compelling content, and drive our products' success in the competitive cybersecurity market.
Key Responsibilities
Strategic Leadership & Messaging

• Develop and execute comprehensive product marketing strategies for our
Adaptive MDR solution.
• Craft compelling product positioning, messaging, and narratives that resonate
with our US target audience and illustrate our unique value proposition.
• Lead go-to-market strategies for new product launches, ensuring successful
adoption and market penetration.
• Collaborate with cross-functional teams to align marketing efforts with business
objectives.

Content Creation & Campaign Management

• Create engaging content across various formats, including thought leadership
assets, landing pages, solution decks, reports, blogs, and demos.
• Design and execute strategic marketing campaigns with clear goals, targeted
messaging, and precise segmentation strategies.
• Ensure all content and campaigns align with our brand voice and communicate
our product benefits effectively.
Industry Presence and Thought Leadership

• Lead Netenrich's presence at key industry events and deliver compelling
presentations to customers, influencers, and conference audiences.
• Build and maintain relationships with industry analysts and influencers to
enhance our market position.

Market Intelligence and Analysis

• Conduct thorough market research to gain insights into customer needs, market
trends, and competitive landscape.
• Analyze campaign effectiveness and provide data-driven recommendations to
improve marketing performance and product positioning.

Your Qualifications

• 10+ years of product marketing experience, with at least three years in a
leadership role in the cybersecurity industry.
• Deep understanding of MDR solutions and related technologies (SIEM, SOAR,
security operations).
• Proven track record in developing and executing successful marketing strategies
for complex technical solutions, preferably involving advanced technologies (Data
Lake, AI/ML, Big Data, SaaS, and Cloud).
• Exceptional storytelling abilities and strong public speaking skills, with
experience presenting to diverse audiences.
• Demonstrated ability to work effectively with cross-functional teams, including

product management, sales, and technical teams, and drive data-driven decision-
making.

• Experience in competitive analysis, market positioning, and using marketing
analytics tools.
• Experience working in a global company with distributed teams is a plus.
• Ability to adapt quickly in a fast-paced, evolving industry.

Future Growth Opportunity
While initially an individual contributor role, this position has strong potential to evolve into a
key leadership role as our team expands. The ideal candidate will demonstrate the ability to
mentor and guide team members, shaping our product marketing organization.
What We Offer

• Competitive salary and comprehensive benefits package.
• Opportunity to work with innovative technologies in a rapidly growing industry.
• A collaborative and inclusive work environment that values diversity of thought.
• Significant professional development and career growth opportunities.
• Chance to make a real impact in the cybersecurity space.

At Netenrich, you'll shape the future of cybersecurity marketing and grow into a leadership
role. If you're a strategic thinker with a passion for technology, a track record of marketing
success, and the ambition to lead and innovate in cybersecurity, we want to hear from you!