- Adobe Journey Orchestration (AJO)
- Familiarity with the Adobe Experience Cloud ecosystem, AEP, ACV8
- Proficiency in designing customer journey maps to visualize and plan the various touchpoints and interactions across the customer lifecycle.
- AJO Platform Understanding:In-depth knowledge of the features and capabilities of Adobe Journey Orchestration, including the ability to create, manage, and optimize customer journeys.
- Data Modeling:Understanding how to structure and model data to support personalized and targeted customer interactions within the AJO platform.
- Integration Skills:Ability to integrate Adobe Journey Orchestration with AEP/ Adobe Campaign and external systems for a unified customer experience.
Springboot and JavaScript
- Knowledge of working with APIs and SDKs to connect Adobe Journey Orchestration with external data sources or systems.
- Understanding of personalization techniques and strategies to tailor customer journeys based on user behavior, preferences, and data.
- Basic UX design skills to create engaging and user-friendly interfaces for customer interactions within the orchestrated journeys.
- Familiarity with testing methodologies and optimization strategies to refine and improve customer journeys over time.
- Ability to use analytics tools to measure and analyze the effectiveness of orchestrated journeys, making data-driven decisions for optimization.