Responsibilities:
Designing, developing, and supporting robust web analytics instrumentation architectures.
Creating, testing, and validating new analytics data capture designs aligned with stakeholders' reporting needs and business objectives.
Leading the implementation of technical instrumentation through agile and traditional project management methodologies.
Participating in the triage of analytics-related issues, both in formal development and on an ad hoc basis, and disseminating knowledge to stakeholders and partners.
Identifying opportunities to enhance web analytics collection, particularly in relation to key performance indicators.
Consistently evaluating and, when necessary, refactoring the analytics architecture to enhance stability, flexibility, scalability, and future-proofing.
Establishing collaborative relationships with engineering and technical teams, sharing best practices, and identifying integration opportunities.
Accelerating the velocity of Web Analytics implementations by collaborating with engineering teams.
Prioritizing and responding promptly to technical stakeholders' ad hoc requests for web performance analysis.
Requirements:
To excel in this role, you should possess:
A minimum of 7 years of practical experience in JavaScript programming.
Hands-on experience with contemporary JavaScript framework technologies, with a preference for React, Angular, and component-driven development.
Proficient experience with Adobe Analytics and custom data collection systems.
Any exposure to Tealium or other tag management systems would be a valuable asset (Nice to have).
Knowledge of web analytics data and data structures.
The ability to influence and drive the technical adoption of analytics products.
Strong communication skills, facilitating effective collaboration with engineers and marketing teams.
Bachelor's degree