1. Proven SEO experience
2. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
3. Solid understanding of performance marketing, conversion, and online customer acquisition
4. In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
5. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
6. A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
7. Experience in building inbound organic search traffic and improving SERPs
8. A background in creating reports showing web analytics data and site evaluations
9. Working knowledge of HTML, CSS, and JavaScript development and constraints
10. Knowledge of ranking factors and search engine algorithms
11. Up-to-date with the latest trends and best practices in SEO and SEM
Any Gradute