Social Media Strategist

Job Description

To assist with the execution and maintaining of the organization's enterprise-wide social presence, including: platform strategies and business cases for new platforms; content strategies that enhance the brand on all social media platforms (such as Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn); social governance and policy; the paid social advertising program; employer brand and talent acquisition strategies; the employee advocacy program; social intelligence, listening, and reporting: and reputation management on review sites. Contribute to the planning, development and implementation of a long-term strategic plan that supports enterprise strategies, the corporate marketing plan, and brand. Provide input for campaign strategies and performance metrics that promote optimal visibility for the organization and maximum engagement with the social community. Support in managing and implementing external and internal social media campaigns and communications. Assist in managing ongoing relationships with social media platform representatives, key vendors, and agencies. Serve as a social media subject matter expert and provide leadership to management on social media best practices. Works on assignments requiring considerable judgement and initiative, collaborating with senior strategists and leaders.

Responsibilities

Support the implementation and ongoing maintenance of a multi-year strategic plan to maximize the organization's brand awareness on social media platforms and ensure alignment with enterprise and department strategies

Assist in ensuring governance policy for all social media platforms is followed and adheres to the rules of engagement

Contribute input for the corporate social policy and eLearning module to provide guidance for team members, leaders, and stakeholders on appropriate social media use

Support the implementation of the paid social advertising program and future marketing strategies aligned with industry peers

Support social engagement programs to encourage positive member and prospect interactions, user-generated content (UGC), and testimonials

Participate in developing strategies for establishing new social media platforms or using new platform features (Stories, livestreaming, platform takeovers, etc.)

Participate in social media campaign plans and editorial calendars, gather insights on performance and effectiveness against corporate goals and department objectives, and assist in presenting actionable learnings to executive leaders

Support strategic development and implementation of social media campaigns to leverage product and service offerings to create new buying opportunities for members on all social media platforms

Contribute input for and assist in maintaining the paid social advertising budget, platform budgets, and vendor budgets in support of social

Participate in identifying existing and emerging challenges to define, develop, and execute effective strategies to resolve and support needs, opportunities, and solutions

Support and participate in a matrix of decision making and ensure integration of business and marketing strategic plans for all social media platforms

Collaborate with multiple communication partners (internal and external) to ensure alignment of strategies and tactics, and the development and performance of the analytics and metrics framework

Provide support in operationalizing social data across the organization to identify and recommend decisions, inform and implement new strategies, and improve processes

Build and maintain partnerships with key business unit stakeholders and senior management

Participate in collaborating with third-party vendors (e.g., social media management system, URL shortener, UGC platform, employee advocacy tool, etc.); coordinate with Procurement, ETS, and InfoSec to regularly review vendors for efficiency and value; initiate requests for proposal (RFPs)

Assist in developing and presenting recommendations to ensure and/or improve favorable member experience to include appropriate tone, sentiment, and accurate messaging

Bring external perspective and ideas from relevant sources, and stay current with technology, government/policy impacts, industry best practices, and up-to-date competitive insights

Contribute to and implement social media compliance and security programs to meet corporate policies and requirements of the Consumer Financial Protection Bureau (CFPB), NCUA, and other regulatory agencies

Contribute complex input to division leadership for General Counsel, Compliance, Internal Audit, and other business unit responses to confidential/sensitive inquiries from regulatory agencies

Identify and report social media complaint trends and high priority escalations

Perform other duties as assigned

Qualifications And Education Requirements

Bachelor's Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience

Working knowledge of social media platforms, review sites, and emerging media

Working experience in developing and managing large corporate social media campaigns and related budgets

Effective skill with social media management systems (SMMS), employee advocacy tools, and paid social advertising platforms

Working knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies

Working knowledge of strategic planning/project management for marketing, advertising, or corporate communications

Exposure to thought leadership, initiative-taking, decision-making, and creativity solving business problems

Experience in presenting findings, research, analysis, conclusions, alternatives, and information clearly and concisely

Exposure in working with cross-functional, multi-dimensional teams and projects of the highest complexity, business risk, and with significant impact

Experience managing multiple priorities independently and/or in a team environment to achieve goals

Effective verbal and written communication skills

Effective organizational, planning and time management skills

Familiarity with media operations, specialized publications, and editorial practices

Effective skill in building strategic and execution-focused plans and alliances with partner leadership

Effective analytical skills to include summarizing information and clearly identifying key elements, patterns, results, or relationships staff, management, vendors, and members diplomatically and tactfully

Desired Qualifications And Education Requirements

Master's Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience

Familiar with regulatory and financial regulations and compliance protocol

Advanced knowledge of the organization's functions, philosophy, operations, and organizational objectives