Sr. Digital Analyst

What you will do:

Use advanced knowledge of GTM to maintain complex analytics tagging implementation, including future enhancements
Implement all new analytics scripts and custom tracking using tag management software and data layers, as appropriate, and upon request.
Create custom macros, rules, and triggers, to ensure analytics and survey software work seamlessly on a variety of website templates
Configure and fire all analytics scripts and custom Google Analytics 4/Site Improve event tracking as efficiently as possible, following best practices in tag management software.
Create custom integrations of disparate data sets and software systems for data warehousing and reporting purposes
Use expert knowledge of tag-based analytics solutions to perform comprehensive analytics audits of websites
Configure custom goals, events, dimensions, metrics, as necessary, and upon request
Expert knowledge with Google Search Console, Google Trends, Google Publisher, SEO and Google AdWords, as well as their respective APIs.
Develop, analyze, and reconcile the output of complex reports
Develop advanced analysis using Tableau
Perform in-depth analysis from multiple data sources to include web analytics as well as external data to generate a variety of reports for executives, customers, and clients
Setting appropriate KPIs and optimization metrics, understanding how best to approach setting benchmarks and goals according to client needs
Identifying, analyzing, and interpreting trends or patterns in complex data sets.
Produce data analytics insights, recommendations, and review analysis with stakeholders.

Requirements:

Broad expertise in digital analytics, including knowledge of current trends, best practices, and market-leading software
Expertise in Google Analytics/Site Improve, including its API
Expertise in Google Tag Manager (GTM), including in developing custom tags, triggers, macros, and data layers
Expertise in developing GA4 custom dimensions, metrics, and events, via GTM
Expertise in JavaScript (JS), particularly regarding digital analytics software implementation
Expertise in A/B and multivariate testing, including the use of GTM to create custom experiments
Expertise in JSON and/or XML, particularly regarding utilizing APIs for digital analytics software
Expertise in Search Engine Optimization (SEO), including the use of market leading
SEO analytics software used to audit, evaluate, and recommend improvements for a variety of websites
Experience with Google Search Console, Google Trends, Google Publisher,
SEO and Google AdWords, as well as their respective APIs.
Experience with Extract, Transform, Load (ETL) software and processing
Experience with quantitative and qualitative analysis techniques, including regression models and other statistical processes
Experience with big data analysis, business intelligence (BI) software, data modeling, and predictive analytics
Experience with Strong SQL, R & Python
1+ years of experience with Tableau