About You – experience, education, skills, and accomplishments
- Bachelor’s degree in business, marketing, statistics, or related fields with a focus on data science and analytics
- English proficiency (C1 level)
- 2-3 years of experience in digital marketing analysis, campaign optimization, and data analysis.
- At least 2 years of experience maintaining and building visualizations, reports and dashboards using data visualization tools.
- At least 2 years working experience with SQL for data extraction and analysis.
It would be great if you also had . . .
- Working experience with Power BI or similar visualization tool
- Demonstrated understanding of the marketing ecosystem and how to analyze and optimize performance
- Experience querying 3rd party APIs
- Excellent verbal, written, and interpersonal skills, able to collaborate effectively with cross-functional teams and external stakeholders
What will you be doing in this role?
- Extract, and analyze data from disparate data sources (Salesforce, Eloqua, Google Analytics, Oracle Database, etc...).
- Build and maintain campaign dashboards using Power BI or some other visualization platform to effectively track and communicate performance metrics.
- Analyse and optimize marketing campaigns across various marketing channels (Events, Webinars, Tradeshows, CRM, paid search, paid social, etc..) to improve overall marketing performance and drive pipeline growth.
- Ensure proper data hygiene and governance is in place.
- Create ad-hoc analyses as neede