Ad Operations Associate

A Bit About You

As an Ad Operations Associate, you will run marketing campaigns for products, services, or events that target consumers or other businesses. You will manage and oversee campaigns in a variety of formats.

You Will

Manage all activities required to launch mobile advertising campaigns, including interpreting Insertion Orders, testing and implementing creative, securing supply, and working with internal groups to launch on time

Traffic mobile advertising campaigns in GroundTruth’s proprietary ad serving platform, GroundTruth Ads Manager

Track, measure, and analyze the performance of multiple mobile advertising campaigns simultaneously

Devise and implement strategies for optimization, incremental opportunities, and provide insights to the team

Manage and own all aspects of campaign execution to ensure the successful fulfillment of all campaigns and performance KPIs

Work directly with third-party ad servers, rich media vendors, agencies, and internal teams on all elements related to creative specifications and ad trafficking

Monitor discrepancies to ensure third-party tracking is accurately implemented and reconcile campaigns each month for billing

Create and maintain documentation pertinent to the Ad Operations team in specific areas of expertise