Adobe Analytics Developer

Job Description

Key Responsibilities:

• Implementation & Configuration: Design, implement, and maintain Adobe Analytics tracking solutions across digital platforms, including web and mobile applications.
• Data Analysis: Analyze data to provide actionable insights and recommendations to stakeholders, driving improvements in customer experience and engagement.
• Reporting & Visualization: Create and automate custom reports and dashboards to communicate key performance metrics and trends to various teams.
• Collaboration: Work closely with marketing, product, and engineering teams to ensure accurate tracking and alignment with business goals.
• Quality Assurance: Perform regular audits of tracking implementations to ensure data accuracy and integrity.
• Documentation: Develop and maintain comprehensive documentation of tracking specifications, data layers, and reporting processes.
• Training & Support: Provide training and support to team members on Adobe Analytics tools and best practices.

Qualifications:

• Education: Bachelor’s degree in Computer Science, Marketing, Data Analytics, or a related field.
• Experience: 3+ years of experience in digital analytics, with a strong focus on Adobe Analytics.
• Technical Skills: Proficiency in Adobe Analytics, including tag management systems (e.g., Adobe Launch), JavaScript, HTML, and CSS.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate insights.
• Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly.
• Attention to Detail: Strong attention to detail and a commitment to delivering high-quality work.

Preferred Qualifications:

• Experience with other analytics tools (e.g., Google Analytics, Tableau) is a plus.
• Knowledge of SQL or similar database query languages.
• Familiarity with A/B testing and optimization strategies.