Adobe Analytics Developer

Overview:

The role of an Adobe Analytics Developer is crucial to our organization as it involves gathering and interpreting data from web analytics to enhance business strategies and decision-making. The developer will work closely with various teams to implement and maintain Adobe Analytics solutions, ensuring data accuracy and integrity.

Key Responsibilities:
 

Develop and maintain Adobe Analytics implementations and configurations

Translate business needs into technical requirements for Adobe Analytics

Collaborate with stakeholders to define metrics, KPIs, and data visualizations

Implement and customize Adobe Analytics tracking codes and tags

Conduct data analysis to identify trends, patterns, and insights

Optimize tracking parameters and data collection techniques

Create and maintain documentation for Adobe Analytics solutions

Provide training and support to end-users on Adobe Analytics tools and features

Required Qualifications:
 

Collaborate within the cross-functional teams to gather requirements, provide technical guidance, and deliver analytics solutions that meet business objectives

Create, implement, and maintain Adobe Launch and OneTrust environments for multiple web properties

Contribute to standards for coding, release management, and quality assurance processes within the team

Create and maintain relevant documentation for all platforms the team works on where relevant

Keep up to date with emerging trends in marketing techAnalyze data from marketing technology systems to derive actionable insightsnology and contribute to conversations for improvement

Required Qualifications:
Bachelors degree in Information Technology, Computer Science or a related field

4 years experience developing and working in marketing technology platforms

Familiarity with cookie compliance platforms such as OneTrust

Familiarity with tag management systems such as Adobe Launch

Familiarity with Adobe Experience Platform Web SDK