Adobe Analytics Implementation Specialist

Role & Responsibilities:

• Collaborate with the technology team and analysts to identify and implement optimal Adobe Analytics instrumentation, ensuring alignment with business requirements and maintaining clean data capture.
• Develop Web Analytics tags for websites and oversee deployment.
• Utilize Tealium IQ Tag Management tool for efficient tag deployment.
• Create, modify, and implement JavaScript code and Adobe Analytics plugins to facilitate integration across digital properties.
• Generate technical specifications for Adobe Analytics tagging.
• Document technical implementations and provide clear explanations of specifications.
• Conduct periodic audits of tags and maintain corresponding audit reports.
• Validate and debug implementations, addressing and resolving issues promptly.
• Manage stakeholder requests throughout the development, testing, and launch phases of websites and webpages.

Essential Skills Required:

• Preferred Bachelor’s Degree in Computer Science or Quantitative Studies.
• Excellent communication skills, with the ability to collaborate effectively with the technology team and analysts.
• Strong organizational skills, attention to detail, and results-oriented focus.
• Proficient in Front-End Engineering (JavaScript / Ajax / jQuery, HTML/CSS).
• Familiarity with debugger tools such as Fiddler 2, CharlesProxy, or Firebug, with excellent attention to detail.
• Proficient in SAINT classification.
• Analytical expertise with demonstrated data management skills.
• Experience in developing, implementing, and enforcing data standards and operating procedures.
• Team player with effective collaboration skills.
• Knowledge of Google Analytics is an added advantage.