Role & Responsibilities:
- Collaborate with the technology team and analysts to identify and implement optimal Adobe Analytics instrumentation, ensuring alignment with business requirements and maintaining clean data capture.
- Develop Web Analytics tags for websites and oversee deployment.
- Utilize Tealium IQ Tag Management tool for efficient tag deployment.
- Create, modify, and implement JavaScript code and Adobe Analytics plugins to facilitate integration across digital properties.
- Generate technical specifications for Adobe Analytics tagging.
- Document technical implementations and provide clear explanations of specifications.
- Conduct periodic audits of tags and maintain corresponding audit reports.
- Validate and debug implementations, addressing and resolving issues promptly.
- Manage stakeholder requests throughout the development, testing, and launch phases of websites and webpages.
Essential Skills Required:
- Preferred Bachelor’s Degree in Computer Science or Quantitative Studies.
- Excellent communication skills, with the ability to collaborate effectively with the technology team and analysts.
- Strong organizational skills, attention to detail, and results-oriented focus.
- Proficient in Front-End Engineering (JavaScript / Ajax / jQuery, HTML/CSS).
- Familiarity with debugger tools such as Fiddler 2, CharlesProxy, or Firebug, with excellent attention to detail.
- Proficient in SAINT classification.
- Analytical expertise with demonstrated data management skills.
- Experience in developing, implementing, and enforcing data standards and operating procedures.
- Team player with effective collaboration skills.
- Knowledge of Google Analytics is an added advantage.