Adobe Campaign / Marketing Lead

Must-Have

4+ years of IT experience, proven experience in marketing campaign management or related roles for at least 5 years
Excellent analytical ability to interpret data, generate insights and make data-driven decisions
Proven experience and exceptional project management, team leadership skills
Strong communication and interpersonal skills, problem solving attitude, creative thinking and results-oriented mindset
Proficiency in campaign management tools such as - Adobe Campaign, Unica, Eloqua, etc.
Competent in SQL

Good-to-Have

Adobe Real-Time CDP (AEP), Adobe Journey Optimizer (AJO)
Exposure to CRM data
Qlikview
Python

SN

Responsibility of / Expectations from the Role

1

Develop comprehensive marketing campaign based on customer requirements, business objectives, targeting audience analysis and marketing trends

2

Conduct Data analysis and research on target audience preferences and tailor campaigns accordingly

3

Collaborate with internal stakeholders to align campaign objectives and overall marketing goals

4

Use analytics tools/processes to track campaign performance, analyze key metrics and derive actionable insights

5

Build end to end campaigns and execute them across various channels including SMS, Push, Email, Direct Mail and Social Media channels

6

Prepare regular reports and presentations summarizing campaign results, insights and recommendations for improvement

7

Use A/B testing and other experimentation methods to optimize campaigns, and test and learn