Bachelor’s Degree in Marketing, Advertising, Business or equivalent.
10 years or more experience with digital marketing campaigns (B2B and B2C).
5 years or more experience with Adobe Marketo B2B.
Hand-on experience with Adobe Campaign Classic, Adobe Experience Platform, and Adobe Journey Optimizer.
Proven experience leading high visibility projects.
Collaborative, solutions focused, organized, true to deadlines, helpful in attitude, and resilient in the face of ever-changing client demands.
Build, manage and maintain healthy internal partner & client relationships.
Responsive and efficient - ability to organize and manage multiple projects to meet quality/brand standards & deadlines; be flexible but assertive.
Strong written, oral communication and presentation skills.
Critical thinking and problem solving skills.
Adobe Certified Expert (ACE) Marketo Business Practitioner
Adobe Certified Expert (ACE) Campaign Classic Business Practitioner preferred
Adobe Sales Professional Credential - Adobe Experience Platform preferred
Adobe Sales Professional Credential - Journey Optimizer preferred
Key Responsibilities:
Work with development, deployment, and production areas of the business to craft new solutions using Adobe Marketo Engage.
Interface directly with internal teams, to address and manage client requests and communicate status – in person, via phone and/or email.
Respond to internal requests for assistance for deployed campaign platforms within our production organization.
Be able to understand, customize and optimize the entire campaign management process, to include new campaign requirements, development test, production execution and quality control.
Capable of completing campaign activities individually during initial stage of development prior to the full deployment of the solution to production.
Document the solution and train our client’s staff and other staff to perform the B2B campaign execution activities