Business Development Manager

Job description;
A Business Development manager is responsible for managing the promotion and positioning
of a brand or the products and services that a company sells. Typically Business Development
managers are employed to attract more customers to buy from the company and to raise brand awareness
through the creation of marketing campaigns. They’ll also analyse the types of customer that a
company wants and how to attract them, and they’ll figure out ways for the company to better serve
the customers they already have. They’ll also ensure that the company sees a good return on any money
that is invested in marketing activities. Because a Business Development manager job role is so diverse
and interesting, depending on the size of the company, the marketing manager can be responsible for many diverse activities,such as:
 IVR calls and Bulk SMS
 Social media management.
 Website management
 Other IT products and Services
Roles and Responsibilities
 Working with the executive team, such as the marketing director or managing director,
to set the marketing strategy for the business.
 Hiring and managing the performance of a more
junior marketing team that can also include PR and creative staff.
 Researching and analysing market trends and competitors.
 Overseeing marketing campaigns.
 Tracking effectiveness of marketing campaigns and
reporting findings to the executive team.
 Negotiating and liaising with third-party marketing agencies.  Writing and delivering content and social media plans.
 Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
 Managing the design and production of promotional materials, such as websites and brochures.
 Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.