Business Systems Analyst

Create/Manage sophisticated, cross-channel marketing campaigns through Marketo and related technologies.
• Customize communications based on specific user segments and behavior, optimizing channel use, messaging frequency, and dynamic content personalization.
• Analyze, report, and leverage KPIs to continually refine campaign approaches and messaging through A/B and multivariate testing.
• Design, experiment, and refine campaign-specific landing pages to boost conversion rates.
• Support in implementing and maintaining various processes and procedures related to digital analytics and stay current with issues related to accessibility, compatibility, and emerging technologies.
• Develop advanced marketing automation strategies using Marketo
• Implement and manage Marketo CRM synchronization, ensuring seamless data exchange and alignment between Marketo and CRM platforms, such as Salesforce.
• Deploy and maintain Marketo Munchkin code on websites to track visitor behavior and facilitate lead generation and scoring mechanisms.
• Design and use Marketo Custom Objects to store and manipulate unique business data, using them to enrich segments, smart lists, and campaigns.
• Configure and execute Smart Campaigns in Marketo, leveraging their dynamic capabilities for targeted and responsive marketing efforts.
• Utilize Marketo Flow Actions to automate complex marketing processes, enhancing campaign execution and operational efficiency.
• Maintain compliance with GE policies, procedures, and mission statement.
• Fulfill those responsibilities and/or duties that may be reasonably provided by GE for the purpose of achieving the operational and financial success of the Company.
• We reserve the right to change this job description from time to time as business needs dictate and will provide notice of such.