Campaign Developer

Job Description:

Experience Desired: 8+ Years.      
 

We are seeking an experienced and detail-oriented Campaign Developer to build, manage, and optimize marketing campaigns using Iterable and Oracle Eloqua, two leading marketing automation platforms. The ideal candidate will have hands-on experience with both platforms, a strong understanding of marketing automation, and technical proficiency in campaign development. This role will involve working closely with cross-functional teams, ensuring campaign quality and successful execution through comprehensive testing and troubleshooting.

Key Responsibilities:

• Campaign Development: Design, build, and configure marketing automation workflows, segments, and campaigns across multiple channels (email, SMS, push notifications, etc.) in Iterable
• Campaign Configuration: Set up campaign triggers, journeys, audience segmentation, content personalization, and dynamic messaging in Iterable.
• Quality Control & Testing: Perform thorough testing of campaigns before launch to ensure all workflows, triggers, and content render correctly across all channels. Identify and resolve issues related to deliverability, rendering, or functionality.
• Troubleshooting & Optimization: Monitor live campaigns for performance issues, conduct A/B testing, and provide optimization recommendations based on results.
• Collaboration: Work closely with marketing teams, IT, and stakeholders to ensure campaigns are aligned with business goals and marketing strategies.
• Documentation: Maintain clear and accurate documentation of campaign setups, workflows, and testing protocols. Ensure knowledge sharing across teams for future campaign development.
• Performance Monitoring: Analyze campaign performance, generate reports, and provide actionable insights to improve ongoing and future campaigns.

Qualifications:

• Experience: 3-5 years of hands-on experience in marketing automation, with specific expertise in campaign development and optimization in Iterable and Eloqua.
• Technical Skills: Strong understanding of Iterable and Eloqua, HTML/CSS for email development, and JavaScript for campaign automation workflows.
• Quality Assurance: Experience in quality control, campaign testing, and troubleshooting to ensure high-quality campaign execution.
• Campaign Expertise: Hands-on experience in building and optimizing multi-channel campaigns (email, SMS, push notifications, etc.) in Iterable and Eloqua, with an understanding of best practices in marketing automation.
• Analytical Skills: Ability to analyze campaign performance data and make data-driven recommendations for optimization.
• Communication: Strong verbal and written communication skills to collaborate effectively with stakeholders and team members.