Description

Experience - 2 years

Proven knowledge of:

  • Marketing Clouds like Salesforce, Adobe and Braze

or

  • ESPs and point solutions like Cheetah, Emarsys, DotDigital or Mailchimp
  • You will have experience as a campaign or account executive in a client-facing capacity (e.g. having worked for an agency, software
    vendor, consultancy, solution provider or client-side) with a proven ability to thrive in a fast-paced, diverse environment.
  • Understanding of CRM, loyalty and customer marketing processes and methodologies.
  • Proficiency in the creation and execution of digital multi-channel communications – focus on email is critical, while SMS/push mobile,
    retargeting, social and performance marketing experience is also preferred.
  • Customer Marketing and marketing automation experience, including Deliverability & IP Warming, Whitelisting/Blacklisting, Hosting,
    Country-Specific Legal Requirements, common marketing KPIs for reporting.
  • Ideally certifications with relevant solution providers (eg. Braze; Salesforce Marketing Cloud; Adobe Marketing Cloud).
  • Familiar with project management concepts including project scheduling, risk management, estimation, change management, etc,.

    The Ideal Candidate should
  • Demonstrable experience of marketing clouds and marketing automation solutions.
  • Ideally, certified Salesforce Marketing Cloud, Adobe Marketing Cloud or Braze specialist.
  • Progressive experience of direct and digital marketing ideally in a B2C context.
  • Proven track record of creation and delivery of successful CRM marketing campaigns.
  • Confident and articulate communicator capable of inspiring strong collaboration in an organization
  • HTML & Database knowledge will help to assist issue fixing and segmentation.
  • Data-driven and comfortable with reporting and analytics as the campaigns and projects you run will have a measurable impact on our
    clients’ businesses
  • A strong background in fast paced and reactive multi-channel campaign execution
  • Project management and excellent organizational skills - there is a lot going on and being comfortable with prioritization of work is
    essential.
  • Experience or familiarity with any relational databases like SQL is a plus.

Education

Undergraduate degree

Salary

INR 500000 -700000