Content Writer

Responsibilities

Research and generate ideas for content topics that align with our brand identity, target audience, and marketing goals.

Write clear, compelling, and informative content for various channels, including website pages, blog posts, social media, email newsletters, and marketing collateral.

Collaborate with cross-functional teams, including marketing, design, and product development, to develop content strategies and ensure consistency in messaging.

Conduct keyword research and optimize content for search engine visibility and organic traffic growth.

Edit and proofread content to ensure accuracy, clarity, and adherence to brand voice and style guidelines.

Stay updated on industry trends, market developments, and competitor activities to inform content strategy and maintain relevance.

Track and analyze content performance metrics, such as engagement, traffic, and conversion rates, to measure effectiveness and identify opportunities for improvement.

Qualifications

Bachelor's degree in English, Journalism, Communications, Marketing, or related field.

Proven experience as a Content Writer, Copywriter, or similar role, with a strong portfolio of published content.

Exceptional writing and editing skills, with a keen eye for detail and a knack for storytelling.

Proficiency in SEO principles and best practices for content optimization.

Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.

Strong research skills and the ability to synthesize complex information into clear, concise, and engaging content.

Familiarity with content management systems (CMS) and basic HTML/CSS knowledge is a plus.

Excellent communication and interpersonal skills, with the ability to effectively communicate ideas and collaborate with team members and stakeholders