Demand Generation Manager

Job Description:

Do you have experience in developing, executing, measuring and optimizing email marketing and digital campaigns? Are you well versed in conversion rate optimization, content syndication and SEM?  Can you be a strong collaborator while working in a cross functional team?

Join Us.

We’re   Sutherland Global and we help some of the world’s best known brands become more human in today’s virtual world. We do that by creating extraordinary customer experiences for real people looking for real answers. We’re continuing to grow and are now seeking a Demand Generation Manager/Sr. Manager to join our marketing team.

In this work-from-home role, you will create, plan and execute integrated omni-channel marketing campaigns to drive awareness and acquisition in net new accounts with the goal of rapidly building leads, pipeline and revenue. The position is both strategic and execution-focused, requiring the skills necessary to build the long-term vision for multi-touch customer journeys as well as the day-to-day operations of running multiple campaigns with a keen eye towards performance KPIs.

Qualifications:

You’re a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to data-driven action. In addition, you should also possess:

• Five+ years’ experience in B2B demand generation, account-based marketing, or campaign management
• Expertise in the development of creative campaigns and execution of email marketing, conversion rate optimization, social advertising, content syndication, SEM, paid digital, webinars, direct mail, etc
• Demonstrated experience planning, executing, and measuring effective lead nurture programs.
• Experience with a digital marketing toolset, including Marketo, Salesforce and ABM platforms such as 6Sense, Demandbase or Terminus
• An analytical and data-driven mindset – comfortable using analytics to measure every aspect of the conversion funnel, identify opportunities, and report out on performance
• Command of marketing strategy fundamentals including buyer personas, buying journey, competitive positioning, funnel stages, buying groups, 1:1, 1:few and 1:many ABM, etc. 
• Proactive communicator; able to comfortably communicate plans to marketing leadership, as well as other stakeholders/leaders within the organization
• Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects/programs with minimal direction
• A growth mindset that values experimentation and learning over perfection 
• Remote/ Eastern US or EMEA time zone