Digital Marketing Associate

Digital Strategy Development:

·      Collaborate with the marketing team and stakeholders to design and implement comprehensive digital marketing strategies with a strong emphasis on lead generation and client acquisition.

·      Conduct in-depth market research to identify trends, competitors, and opportunities in the management consulting industry, shaping strategies accordingly.

Online Presence Management:

·      Ensure the firm's website is optimized for lead generation, employing strategies such as compelling landing pages, clear calls-to-action, and intuitive user journeys.

·      Oversee social media channels to engage with the audience, promote lead magnets, and foster a community around the firm's expertise.

·      Monitor and manage online reviews and mentions strategically to enhance the firm's reputation and generate interest.

Content Creation and Distribution for Lead Generation:

·      Develop high-quality content aimed at educating potential clients and nurturing leads through the sales funnel.

·      Implement a content calendar with a strong focus on lead magnets such as webinars, e-books, and guides, distributed through various channels.

Email Marketing and Lead Nurture:

·      Plan and execute targeted email marketing campaigns specifically designed for lead generation and nurturing.

·      Regularly analyze and optimize email campaigns based on key performance indicators, ensuring effectiveness in lead engagement and conversion.

Lead Generation Strategies:

·      Devise and implement innovative lead generation strategies, including but not limited to content marketing, SEO, and strategic partnerships.

·      Work closely with the sales team to understand lead requirements and ensure marketing efforts align with the needs of the client pipeline.

Client Pipeline Management:

·      Implement and maintain robust systems for tracking and managing leads through the entire client pipeline.

·      Collaborate with the sales team to ensure seamless lead handoff and effective communication regarding lead status and client interactions.