Description

  • Create and upload copy and images for the organization’s website.
     
  • Write and dispatch email marketing campaigns.
     
  • Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
     
  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
     
  • Design website banners and assist with web visuals.
     
  • Communicate with clients, affiliate networks and affiliate partners.
     
  • Conduct keyword research and web statistics reporting.
     
  • Contribute to social media engagement and brand awareness campaigns.
     
  • Use web analytics software to monitor the performance of client websites and make recommendations for improvement.
     
  • Contribute to company and industry blogs and manage e-communications.
     
  • Assist with paid media, including liaising with digital advertising
     
  • agencies.
     
  • Develop and integrate content marketing strategies.
     
  • Keep up to date with current digital trends.
     
  • Manage the contact database and assist with lead generation activities.
     
  • Negotiate with media suppliers to achieve the best price for clients.
     
  • Bachelor’s or master’s degree in marketing or a related field.
     
  • Proven working experience in digital marketing, particularly within the industry.
     
  • Demonstrable experience leading and managing SEO/SEM,
     
  • marketing database, email, social media and/or display advertising campaigns.
     
  • Experience in optimizing landing pages and user funnels.
     
  • Experience with A/B and multivariate experiments.
     
  • Solid knowledge of website and marketing analytics tools (e.g.,
     
  • Google Analytics, Net Insight, Omniture, Web Trends, SEM Rush, etc.)
     
  • Working knowledge of ad serving tools.
     
  • Experience in setting up and optimizing PPC campaigns on all major search engines.
     
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
     
  • Strong verbal communication skills for articulating ideas to colleagues and clients.
     
  • Excellent written communication skills for producing high quality content.
     
  • Attention to detail and accuracy.
     
  • The ability to work independently and flexibly.
     
  • The capacity to prioritize and work across multiple projects.
     
  • The ability to work as part of a team.
     
  • Organizational skills with the ability to deliver a high volume of quality work.
     
  • Creative skills for contributing new and innovative ideas.
     
  • The ability to work well under pressure and meet deadlines.
     
  • Networking and analytical skills.
     
  • Knowledge of existing and emerging social media platforms.
     
  • Due to the changeable and fast-paced nature of the digital
     
  • marketing sector the role is challenging but rewarding.

Education

Any Graduate