Digital Marketing Lead

Job description

•  Search Engine Optimization (SEO)
•  Social Media Marketing (SMM)
•  Content Marketing
•  Pay Per Click (PPC)
•  Affiliate Marketing
•  GeoFence Marketing
•  Email Marketing 
•  Mobile Text Marketing
•  Voice recognition marketing
•  Google and Facebook Review Management
•  Generate fresh leads from digital marketing
•  A/B testing for content and design.
•  Schedule social media posts.
•  Assist in the formulation of strategies to build a lasting digital connection with consumers
•  Plan and monitor the ongoing company presence on social media (Twitter, Facebook, YouTube etc.)
•  Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
•  Be actively involved in SEO efforts (keyword, image optimization etc.)
•  Prepare online newsletters and promotional emails and organize their distribution through various channels
•  Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• Calculate monthly Return on Investment (ROI) on team members
• Calculate the ROI for ads spent on various digital platforms.
• Evaluate monthly KPIs for each team member
• Interview new candidates. Justification will be needed to hire new team members. New team member will be hired
• when the current staff is working at maximum workload capacity, or we need someone with specific expertise.

Job Requirements

• Bachelors’/Master’s degree in IT/CS
• 2 to 4 Years of experience
• Excellent communicator in written and verbal form