Digital Marketing Program

**Digital Marketing Program (GMP, GA, GTM & SEO role)-Lead**
Location: Foster City, CA 94404 (onsite)..
Duration: Long Term.
Experience- 11+ Years.
Independent Visa Holder
Mandatory Skills-:
GMP Roles/Responsibilities:
• Strong experience in Digital marketing, Google Analytics, GTM, Google ads, SEO, Pay per click analysis, KPIs tracking and data analysis
• Excellent in Analysing performance data and optimized campaigns for better performance
• Analytics strategy and Analytics dashboarding skills; Apart from GA4 and GTM, Tools like Hotjar, Siteimprove etc
• Executed tests, collected, and analysed data and identified trends and insights to achieve maximum ROI
• Experience in Monitoring competitors’ activity to identify any new strategies that may affect business goals
• Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement
• Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic
• Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions

SEO Roles/Responsibilities:
• Conducting market research to better comprehend prevailing consumer behaviours
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
• Experience Affiliated marketing, SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenue
• Designed, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion
• Planned and performed keyword research, in SEO; Created a holistic paid acquisition strategy which improves ROI
• Implemented A/B testing framework for SEO purposes for all content, which improves ranking. Been a part of the launch of a campaign for a new product
• Collect A/B testing data to improve campaign performance, leading to average improvement (campaign start to campaign end)
• Email marketing strategy for product based on user engagement to increase the revenue