Digital Marketing Specialist

Competency:

• Maintenance and updating of the Websites.
• Return on Investment for all digital marketing initiatives.
• Control the cost of customer acquisition.
• Traffic and Visitors growth on all devices (app, mobile site and desktop)
• Rate of Search Engine Queries and Landing Pages
• Increasing trend on Page Views Visit and Google Page ranking
• Growth of respective Product Lines in Terms of Revenue.
• ROI of marketing campaigns e.g., PPC Campaigns on Keyword Bid, Display campaigns, Mobile Campaigns

Experience, Roles & Responsibilities:

• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Hands-on experience managing Search and Display campaigns, SEO, Email marketing, and social media and Affiliate programs.
• Good Communication Skills
• Google AdWords and Analytics Certified
• Working knowledge of HTML, CSS, WordPress, JavaScript, Photoshop, Illustrator, Dreamweaver, Google AdWords / Analytics and Webmaster and other constraints (preferred)
• Strong knowledge of Middle East & India Markets with Audio Visual or IT Products knowledge.
• Taking ownership of 4 corporate websites, site revenue, ROI, and traffic goals 
• Devising strategies to drive online traffic to the corporate website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including SEO, SEM & PPC campaigns & SMM
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing & updating the company website.
• Improving the usability, design, content and conversion of the company website and app
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating Audio Visual business scenario through Customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Delivering an excellent customer experience by improving the quality level of integrated online presence (cross device) and ensure a consistent approach to app, plugins and website campaigns.
• Content writing- Creating Brochures, Marketing Collaterals, Advertisements and other publishing documents for Online and Print. 
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.