Digital Marketing Specialist

Roles and Responsibilities
Digital Marketing Specialist

Purpose of this position:
- To create & implement programmatic campaigns for client private brand products
- Reporting, dashboarding, performance review and optimization of all such campaigns
- Should be well-versed with fundamentals of online marketing, setting digital marketing campaigns from scratch in Amazon Ads.
- Should be able to perform customer-target research, channel-audience research, keyword research, Ad copy writing, & landing page optimization
- Good analytical skills with an ability to drive meaningful actions from large data sets
- Candidate should be good in written and verbal English communication to be able to interact & coordinate with internal & external teams
- Good hands on MS Excel, Google analytics and similar tools that aid in analysis and reporting

Responsibilities:

- To research on DSP, DMP for client & finding suitable tools, platforms, vendors for launching client Campaign in this channel
- To optimise this channel by testing various campaign ideas, reporting & dashboarding results for taking quicker decisions
- To scale up this channel at good ROI for business and making it top contributor in revenue for client

Expected Outcomes:

- Increased Revenue from this channel.
- ROI is as per business requirement
- ROI from individual campaigns is tracked, maintained and improved
- Ensure repeat rate from this channel is as per business requirements