Digital Marketing Specialist

The core responsibilities of the Digital Marketing Specialist reflect the following:
Own the end-to-end implementation of advertising plan for the brands in the Region across Amazon and Noon advertising

Responsible for the execution and optimization of all Ads activities for the brands in the Region

Own and manage the advertising budgeting process and forward-looking plan for our brands in alignment with Merchandising, Brand Management and Finance

Own brand marketing & advertising relationships, leading day to day communications and ads operations

Provide Ads proposal to individual brands to meet sales/ROAS/Impression Share (or any other relevant metric) targets and in line with brand specific strategies

Provide expertise and be the go-to for any performance marketing support within the MENA Region

Nurture partner relationships by meeting monthly & quarterly to review performance, negotiate advertising budgets, and discuss strategy ideas

Research and test effective keywords, bidding strategies and ad copy to catalyze traffic and sales velocity

Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners

What will I need to thrive in this role?

2-4 years’ experience in the world of marketplace marketing (online is essential, multichannel ideal)

Experience in directly managing Amazon campaigns, with a strong working knowledge of Amazon

Strong client management experience supported by excellent verbal and written communication and inter-personal skills

Analytical and able to make sense of data and complexity

Independent, highly motivated, and focused on outcomes. A proactive nature, problem solver and innovative

Able to deal with ambiguity and to thrive in a fast-paced, start-up-type environment by pivoting priorities. Excellent time management and organization skills to prioritize workloads effectively

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.