Description

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Proven experience as a Marketing Specialist or similar role.
  • Strong understanding of marketing principles, tactics, and tools.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing techniques and tools, such as email marketing, social media management, and online advertising.
  • Experience with content creation, management, and distribution.
  • Strong analytical skills and the ability to interpret data and make informed decisions.
  • Creativity and a keen eye for detail.
  • Ability to work independently and as part of a team.
  • Proficiency in marketing software and tools, such as CRM systems, analytics platforms, and content management systems.
  • Experience with organizing events like hackathons, meetups, webinars, conferences, or trade shows is a plus.
  • Collaborate with the marketing team to develop comprehensive marketing plans and strategies.
  • Research markets, analyse data, and create strategies to reach the target audience.
  • Develop and execute marketing strategies for products and services, including creating campaigns, managing budgets, and tracking metrics to measure Return On Investment (ROI).
  • Analyse market trends data, and competitive insights to drive engagement and customer loyalty.
  • Create, edit, and manage high-quality content for various marketing channels, including websites, social media, email campaigns, and print materials.
  • Develop compelling and engaging content that aligns with our brand voice and objectives.
  • Plan and execute content calendars to ensure a consistent flow of content.
  • Repurpose content across different platforms to maximize reach and engagement.
  • Create content such as reports, presentations, press releases, newsletters, and other materials to promote the brand.
  • Develop and manage digital marketing campaigns, including email marketing, social media, and online advertising.
  • Monitor and analyse the performance of digital marketing efforts using various analytics tools.
  • Use various analytics tools to track the success of campaigns, monitor customer feedback, and make data-driven decisions about future marketing strategies.
  • Manage and grow our social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, etc.
  • Create and schedule posts, engage with followers, and monitor social media trends.
  • Develop social media strategies to increase engagement and reach.
  • Conduct market research to identify new opportunities and understand customer needs.
  • Work with other teams within the company, such as sales, public relations, and customer service to ensure successful marketing initiatives.
  • Identify customer service issues, anticipate customer needs, and develop solutions to address them.
  • Plan and execute events such as hackathons, meetups, webinars, conferences, trade shows, and product launches.
  • Coordinate event logistics, including promotion, registration, and follow-up.
  • Track and analyse the performance of marketing campaigns and initiatives.
  • Provide regular reports and insights on marketing activities and outcomes.
  • Manage the day-to-day operations of the marketing department, including overseeing any staff and managing budgets.
  • Stay up-to-date with industry news and trends to ensure that marketing efforts are always current.

Key Skills
Education

Any Graduate

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