Digital Marketing Specialist

About the job
Segment Strategy: Develop and execute targeted marketing strategies for engineering, telecom, and US healthcare companies, positioning our technology solutions as industry leaders.
Brand Awareness: Drive brand recognition within the engineering, telecom, and healthcare sectors through cohesive branding initiatives and impactful messaging.
Content Creation: Produce high-quality marketing collateral, tailored to each sector, including brochures, case studies, presentations, and whitepapers.
Digital Marketing: Oversee digital platforms, including the company website, social media, and online advertising, to enhance brand visibility and engagement.
Campaign Management: Plan and execute marketing campaigns that highlight the unique value of our technology solutions, driving lead generation and conversion.
Event Promotion: Coordinate participation in industry events, tradeshows, and conferences for engineering, telecom, and healthcare sectors, maximizing exposure.
Thought Leadership: Collaborate with internal experts to develop thought leadership content, such as blog posts and insights, establishing our authority.
Client Engagement: Develop strategies to engage current and potential clients across sectors through targeted email campaigns, webinars, and more.
Market Research: Conduct research to understand industry trends, customer preferences, and competitor activities, informing marketing strategies.
Collaboration: Work closely with sales teams to align marketing initiatives with goals and provide materials to support their efforts.
Measurement and Analysis: Track and analyze campaign performance, using data to refine strategies and demonstrate ROI to stakeholders.

Requirements

Marketing Experience: Proven B2B marketing experience, preferably in technology, engineering, telecom, and/or the US healthcare sector.
Industry Knowledge: Familiarity with engineering, telecom, and US healthcare markets, including trends, challenges, and key players.
Creative Mindset: Develop innovative marketing campaigns and content that resonate with diverse audiences.
Exceptional Communication: Strong written and verbal skills to craft compelling messages and engage with varied stakeholders.
Digital Proficiency: Proficient in digital marketing techniques, website management, social media, and online advertising.
Project Management: Organizational skills to manage projects, meet deadlines, and collaborate with cross-functional teams.
Analytical Skills: Data-driven mindset, comfortable using analytics tools to measure and optimize performance.
Strategic Thinking: Translate business goals into effective marketing strategies for diverse sectors.
Bachelor's Degree: A degree in Marketing, Business, or a related field is preferred.

Desired Skills and Experience
Digital Marketing, seo, Email Marketing, Social Media Marketing, Campaigns, ppc