Engagement Lead / CRM Manager

Role : Engagement Lead / CRM Manager

Location : Hyderabad

Employment Type : Full-time

Experience Required : 2 - 5 years of experience.

About Bondblox

BondbloX is a multi-award-winning Singapore based fixed income-focused fintech that launched the world's first fractional bond exchange - BondbloX Bond Exchange ("BBX"). Regulated by Monetary Authority of Singapore, BBX transforms the bond market globally by enabling investors to digitally trade fractional bonds ("BondbloX") which are $1,000 fractions of traditional wholesale bonds. BondbloX provides investors instant access to bond markets and diversification opportunities for their investment portfolio.

We also have an information service that brings innovation to bond price discovery, AI-based news, analytics, and delivers these services via mobile, web and APIs.

BondbloX is also an Institute of Banking and Finance (IBF) accredited training provider, educating the Singapore finance community on Digital Assets, Bonds and Sustainable Finance.

BondbloX took 1st place for the MAS Singapore Financial Institution Award 2022 at the Singapore Fintech Festival, and also won the UBS Future of Finance Challenge 2021.

Please visit www.bondblox.com for further information.

Engagement Lead : We are looking for a data-driven marketing professional who is passionate about driving value to customers using personalized engagement. As an Engagement Lead, you will have the opportunity to work across the entire customer lifecycle to drive a prescriptive outcome(s) and successful delivery of engagements for customers across channels. The Engagement Lead will ensure our customers are getting the most value out of the BondbloX App and will help prepare, manage, and deliver strategic engagements across channels for customers.

The Candidate Will Have The Following Responsibilities

 

• Plan, execute, and manage engagement campaigns across different communication channels including email, push, in-app, WhatsApp and SMS
• Ability to design, develop innovative campaigns that resonate with our target audience (HNIs)
• Measure and improve conversion rates across different stages of the funnel (top, middle, bottom)
• Build and maintain a pipeline of qualified leads for the Sales team to pursue
• Improve user retention through new initiatives including referral programs
• Define key metrics and track them to measure short-term and long-term impact of engagement strategies
• Analyze large data sets (App usage, feature adoption, etc.), identify trends and present updates to senior management
• Coordinate with internal and external stakeholders such as marketing, product, sales teams and 3rd party CRM tool vendors
  
   

What are we looking for?

The successful candidate should have the following skills and experience :

 

• At least 2 years of experience in customer engagement, ideally at a B2C product company
• Customer engagement experience with a B2C wealth-tech/fintech company is a plus
• Proven track record of improving conversion rates, sales, other relevant metrics attributable to engagement campaigns
• Hands-on experience on engagement platforms like CleverTap, MoEngage, etc. is a must
• Excellent written and verbal communication skills
• Proficient in Microsoft Excel and PowerPoint, and data visualization
• Data-driven mindset
• Strong sense of ownership
• Ability to thrive in a fast-paced environment under work pressure
  
   

Selection Process

 

• Interested Candidates are mandatorily required to apply through the listing on Jigya. Only applications received through this posting will be evaluated further.
• Shortlisted candidates may be required to appear in an Online Assessment administered by Jigya
• Candidates selected after the screening test will be interviewed by BondbloX