Engine Optimization

We are seeking a highly skilled and experienced SEO (Search Engine Optimization) Specialist to join our team. As an SEO Specialist, you will be responsible for developing and implementing effective strategies to improve our website's visibility and organic search rankings. You will collaborate with cross-functional teams, including content creators, web developers, and marketing professionals, to optimize our online presence and drive targeted traffic to our website.

Responsibilities:

Develop and execute comprehensive SEO strategies: Conduct thorough keyword research, analyze website performance, and identify opportunities for improvement. Develop and implement on-page and off-page optimization strategies to enhance organic search visibility.

Keyword research and analysis: Identify relevant keywords and phrases to target for optimal search engine rankings. Conduct competitive analysis to identify keyword gaps and opportunities.

On-page optimization: Optimize website content, meta tags, headings, and URLs to improve search engine rankings. Ensure website structure and HTML markup are search engine friendly.

Off-page optimization: Build high-quality backlinks through outreach, content promotion, and link building strategies. Monitor and manage backlink profile to ensure quality and relevance.

Technical SEO: Conduct regular website audits to identify and resolve technical issues that may impact search engine visibility, such as crawlability, site speed, mobile optimization, and indexing. Collaborate with web development team to implement necessary changes.

Content optimization: Collaborate with content creators to optimize existing content and develop new content strategies. Ensure content is well-structured, engaging, and aligns with SEO best practices.

Monitor and analyze website performance: Utilize SEO tools and analytics platforms to monitor website traffic, keyword rankings, and user behavior. Generate reports and provide insights on performance trends and areas of improvement.

Stay updated with industry trends and algorithm changes: Stay informed about the latest developments in search engine algorithms, SEO techniques, and industry best practices. Apply new insights to improve our SEO strategies and keep our website competitive.

Collaborate with cross-functional teams: Work closely with marketing, content, and web development teams to align SEO strategies with broader business goals. Provide guidance and support to team members regarding SEO best practices.

Requirements:

Proven experience as an SEO Specialist or similar role, with a strong track record of improving organic search rankings and driving traffic growth.

In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

Proficiency in SEO tools and analytics platforms, such as Google Analytics, Google Search Console, Moz, SEMrush, or similar tools.

Solid understanding of website structure, HTML, CSS, and web development principles.

Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.

Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Up-to-date with the latest trends and changes in SEO and digital marketing.

Note: The above job description is a general outline and may vary depending on the specific requirements of the organization.

Please fill the form https://forms.gle/gGzEmmrJ4i8h6rjE6. We will get back to you after evaulation.