MarTech Consultant

Job Details

Technical/Functional Skills:

 

• Knowledge of web analytics, SEO, SEM, and other digital marketing strategies.
• Expertise in Adobe Campaign, Adobe Analytics, Adobe Target, AEM , Adobe Assets, Adobe WorkFront and Adobe Audience Manager
• Excellent communication and problem-solving skills.
• Proven ability to work independently and as part of a team.
• Ability to work under pressure and meet deadlines.
• Have a good understanding of software engineering practices, SDLC
• Results-oriented, reliable, able to work under pressure
• Ability to communicate technical ideas to business users and other teams
• Ability to both collaborate with team members and to work independently
• Eager to embrace current and emerging web technologies
  
   

Experience Required

Bachelor's degree in Marketing, Business, or a related field.

5+ years of experience with marketing software, tools, and strategies.

Adobe certifications

Basic knowledge on customer journeys and journey mapping

Solid understanding of HTML, JavaScript, and CSS

Minimum 3-5 Years In Adobe Experience Cloud Solutions

Knowledge of best practices adopted in Industry

Roles & Responsibilities

 

• Develop and maintain expertise in technologies and strategies related to marketing and advertising software, tools, and systems.
• Gain an in-depth knowledge of the client's digital marketing strategy, business model, and data
• Deliver strategic communication programs to orchestrate an omni-channel customer experience
• Lead discovery workshops to gather requirements, identify gaps, and present solutions with supportive documentation
• Provide subject matter expertise and critical thinking for the greater project to align with the clients' environment and industry best practices
• Advise and develop roadmaps and play a key leadership role in strategic decisions
• Provide technical support and consulting services to clients on the use of marketing software, tools, and strategies.
• Analyze client data and develop marketing strategies to optimize their campaigns.
• Monitor campaigns and make recommendations for improvement.
• Create and maintain up-to-date documentation on marketing processes and technologies.
• Utilize analytic tools to monitor and report on campaign performance.
• Develop and deliver training on marketing software and strategies.
• Collaborate with other teams to ensure a coordinated approach to marketing efforts.