Paid Media Specialist

Qualifications:

3+ years of enterprise Paid Media experience

Experience with one or more of the major Social Media platforms (e.g. Facebook, Instagram, TikTok, etc.)

Experience with Google Sheets or MS Excel

Experience with In-Platform Ad Managers (e.g. Google Ad Manager, Facebook Ad Manager, etc.)

Description:

As a Paid Media Specialist your primary goal is to spearhead campaign building within various in-platform environments, contributing to the overarching project objectives. You will collaborate closely with stakeholders to translate broad plans into actionable strategies tailored to specific platforms, such as TikTok, Snapchat, and others. Your role entails leveraging your expertise to provide platform-specific insights, generate reports, implement testing strategies, and meticulously track metrics. Daily responsibilities include identifying trends, making adjustments for optimal engagement, and ensuring campaign success.

A background in gaming is preferred, as understanding industry trends is essential. This role does not involve organic social media management, content generation, or scheduling.

Requirements: