Description

Job description

Duties & Responsibilities

  • Serve as the day-to-day point of contact for all assigned client accounts
  • Understand and execute against each clients unique business objectives
  • Develop strong relationships with clients, becoming a trusted advisor on all things paid media
  • Stay up-to-date on the latest industry trends and changes, sharing insights and recommendations with clients as appropriate
  • Lead all aspects of campaign planning, setup, execution, optimization, and reporting
  • Manage budgets and pacing to ensure campaigns stay on track and within budget
  • Conduct regular analysis of campaign performance data, identifying areas of opportunity and making recommendations for improvement
  • Generate weekly, monthly, and quarterly reports detailing campaign performance and ROI
  • Proactively identify new opportunities for growth and expansion within existing campaigns
  • collaborate with other team members to develop and execute creative paid media strategies
  • Work with cross-functional teams (e.g., Creative, Analytics, etc.) to ensure paid media efforts are aligned with overall brand goals
  • Keep abreast of changes in paid media platforms and tools, and make recommendations for adoption/integration where appropriate

Required Skills and Qualifications

  • Bachelors degree in marketing, advertising, communications, or related field
  • 3-5 years professional experience in paid media, with a focus on digital advertising
  • Extensive knowledge of Google Ads, Facebook Ads, linkedIn Ads and other paid media platforms
  • Strong analytical skills, with experience using data to inform strategy
  • Excellent written and verbal communication skills
  • Proven ability to work independently and meet deadlines in a fast-paced environment

Key Skills
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